PA at the CGF Global Summit 2025

We proudly returned to the Consumer Goods Forum (CGF) Global Summit in Amsterdam on 10-13 June 2025, building on our rich history at this flagship event. Our experts in consumer, retail, and manufacturing joined global leaders at the Summit, marking a pivotal moment for the consumer goods industry.

At a time where humans are evolving – shaped by complex, underlying behaviours, and increasing sensitivity to shifting cultural ecosystems – the Summit offered crucial insights for leaders to rethink how they influence, connect, and understand future consumers.

PA at the CGF Global Summit 2025 in Amsterdam

For impact and value, the customer still comes first: 2025 CGF Global Summit

AI, sustainability, and collaboration drive future value in the consumer goods sector.

The future human: Decoding tomorrow’s consumer with science and AI

Our special session explored how a vast toolkit that combines science and AI is the key to uncovering real-time drivers of behaviour.

PA with Heineken, Mars, and Bel Group

PA and leaders from the retail and CPG sectors discussed how to decode tomorrow’s consumer. Our session was not just about forecasting trends, but also about deeply understanding your audience and future technology to create and test innovative products and services that resonate and stand out in crowded markets.

We also explored how science when combined with AI can work across research, commercial, R&D, and manufacturing functions to drive sustainable growth.