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Explore our work: what we do, how we do it, and the value we create for our clients.
Industries
Consumer and manufacturing
Defence and security
Energy and utilities
Financial services
Government and public sector
Health
Life sciences
Transport
Services
Set actionable strategy
Build brands, products, and services
Reimagine AI, digital, and data
Improve organisational performance
Deliver complex programmes
Empower your people
Global Shifts
Empowered consumers
Healthier humans
Future organisations
Business for better
Safer societies
Sustainable world
Impact
Culture
About
Careers
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Insight
Big picture impact: Four insights from the 2024 CGF Global Summit in Chicago
This year's event emphasised collective action, collaboration, and innovation in sustainability, focusing on plastics and consumer-centred strategies.
Insight
Diversifying retail pharmacies in the Nordics to drive growth
Retail pharmacies have long been synonymous with dispensing medications and providing basic healthcare products.
In the media
Walmart’s InHome delivery will now reach more than 45 million U.S. homes
PA consumer expert Jeremy Bartlow discusses Walmart’s expansion of its InHome delivery service.
Digital Commerce 360
05 June 2024
Event
PA at the CGF Global Summit 2025
The future human – decoding tomorrow’s consumer with science and AI.
Insight
National No Dirty Dishes Day: How clean dishes can change the world
People want brands to do more than ever. But what’s that got to do with dirty dishes? More than you might think, reveals our Brand Impact Index.
In the media
‘Personalized pricing’ means the price isn’t the same for everyone
PA’s consumer pricing expert Michael Thompson is quoted in ConsumerAffairs discussing ‘personalized pricing’ strategies.
ConsumerAffairs
03 May 2024
In the media
Jorge Aguilar on Wharton Business Daily
Jorge Aguilar, PA growth strategy expert, discusses PA’s Brand Impact Index.
Wharton Business Daily
25 March 2024
Report
Brand Impact Index 2025
In fiercely fluctuating economies, what makes consumers stick with the brands they love?
In the media
ALDI gets even more aggressive, plans 800 new stores
PA growth strategy expert Jim Eckels is quoted in ConsumerAffairs discussing the US growth of grocery chain ALDI.
ConsumerAffairs
14 March 2024
In the media
The Body Shop: what went wrong?
The Body Shop’s recent missteps are a cautionary tale for retailers.
Retail Insight Network
01 March 2024
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