Press release

PA Consulting appoints Clare Allum as its Global Head of Consumer and Manufacturing

11 April 2025

PA Consulting, the global innovation and transformation consultancy, is pleased to announce the appointment of Clare Allum as its Global Head of Consumer and Manufacturing.

Clare will lead PA’s team of strategists, designers, scientists, technologists, and engineers who work with clients – including B2C companies, consumer packaged goods firms, and retailers – to redefine the consumer experience, create new revenue streams, build competitive advantage and ensure a more resilient future in uncertain times.

Since joining PA in 2018, Clare has successfully led the delivery of innovative digital solutions for global consumer and manufacturing clients. Highlights of Clare’s work include leading award-winning digital transformations at high growth clients such as Pret A Manger where the PA team developed a new digital customer experience, and at challenger brands like one in the gaming industry where PA created new gamer experiences, helping the brand build a strong competitive advantage.

In her new role, Clare will work with PA’s global Consumer and Manufacturing expert teams to deliver industry-defining solutions. PA’s unique offering leverages its capabilities in consulting, science, design, technology and engineering, integrated with its international network of studios and engineering centres in Cambridge, UK; San Francisco and Boston in the US; Dublin, Ireland; and its growth strategy expertise in Chicago.

I’m excited to lead a team of such diverse talent. Bringing the skills of our experts together enables us to help clients navigate rapidly evolving consumer and regulatory demands. I’m committed to supporting our people to develop innovative, personalised, and sustainable products and digital experiences that enhance the consumer experience for our clients.”
Global Head of Consumer and Manufacturing, PA
We are delighted to announce Clare Allum as PA’s Global Head of Consumer and Manufacturing. Clare is an authentic and strategic leader who has successfully led and built large areas of PA. She will continue to deliver our unique end-to-end proposition going from design to product development to digital platforms. We are excited about the future of the Consumer and Manufacturing team under her leadership.”
CEO, PA

PA’s experts in Consumer and Manufacturing innovate constantly to build a better future. PA’s work includes creating an AI-powered engine that fast tracks innovative product development for Unilever; partnering with Diageo to trial a paper-based bottle to push the boundaries of sustainable packaging innovation for Johnnie Walker; elevating the product, digital experience, and growth strategy for fitness brand, Pvolve; and launching a new digital customer experience and platforms to support Pret A Manger’s digital initiatives and innovations.

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