PA Consulting publishes annual Ingenuity Review

PA Consulting (PA), the company that’s bringing ingenuity to life, announces the publication of its annual Ingenuity Review. The report sets out PA’s 2024 performance and reflects the significant contributions PA has made over the past year in helping clients find innovative ways to grow products and services and to transform their businesses, delivering valuable insight and impact.

PA’s 2024 client work demonstrates that it is ideally positioned to address the significant megatrends shaping the world today: harnessing data and AI to power business transformation; responding to evolving consumer and regulatory demands with customer-centric products and services; building advanced infrastructure for a sustainable future; expediting technology and science innovation to improve human health; and ensuring the safety of people and nations.

Key performance highlights:

Generated fee income of £753 million for the year ending December 2024
Recommended by 98 per cent of its clients
Donated 21,000 hours of time and expertise to support over 250 charities and non-profit organisations.

At PA, we believe in the power of ingenuity to build a positive human future. That’s our purpose, and it guides our every action. We’ve been living this for over eight decades, seeking out complex challenges to change the face of businesses, economies, and societies for the better. The last year was a challenging one for leaders who sought our help creating opportunity from the megatrends that are reshaping society. Our diverse teams of experts heeded the call, collaborating deeply with clients, and applying innovative thinking and breakthrough technologies. As we look ahead, we have an outstanding team, doing incredible work for clients, with one another, and with our communities. We have clients who put their trust in us. And guiding it all, we have our purpose, which we’ll continue to exemplify in everything we do.”

Christian Norris CEO, PA Consulting

2024 highlights: Creating insight and impact

Transforming through collaboration

Collaboration underpins PA’s culture as it brings together different perspectives and stakeholders – the public sector, the private sector, start-ups, supply chains, regulators, the science community, and more – to unlock new value. PA:

Partnered with HM Courts & Tribunals Service in the UK to explore AI’s role in enhancing productivity in court administration. PA’s work identified ways for staff to focus on the most complex tasks and accelerate backlog reduction – at a time when the UK legal system is facing significant pressure to ensure swift access to justice.
Worked in partnership with its strategic investor Jacobs to develop a National Biosurveillance Network for The UK Health Security Agency. This world-first programme combines the global biosecurity and complex bioscience expertise of Jacobs with the organisational and technology design experience of PA to equip the UK to better respond to future pandemics.

Innovation accelerates results

PA believes understanding the impact of potential changes across a complex system is imperative to secure a rapid return on innovation investment. PA:

Developed an AI-powered engine, DelphiAI, to fast-track Unilever’s research and development and keep the organisation at the forefront of consumer goods. DelphiAI brings product design to the fingertips of marketing and R&D teams, helping them identify the levers for product superiority across markets, leverage that insight to inform the design of differentiating products, and get those products to market faster.
Supported Heathrow Airport to improve the punctuality of flights by planning and managing the delivery of a set of priority projects, including real-time data monitoring. The initiatives PA undertook not only created greater operational efficiencies but will lead to long-term enhancements in customer experience and safety.
Unearthed an opportunity to rethink the brand strategy for Pvolve, a US-based fitness brand. Helping the client improve its digital experience to support growth resulted in a more inclusive, science-backed proposition and clearer strategic direction.

Breakthrough technologies made real

Whether the answer to a challenge is a change in strategy, a new product or service innovation, or a wider enterprise transformation, organisations look for those who can rapidly unlock greater value from technologies to deliver real-world impact. PA:

Partnered with Diageo to launch a commercial prototype of a Dry Molded Fiber bottle for Johnnie Walker Black Label Scotch Whisky. The innovative technology positions Diageo at the forefront of premium, more sustainable packaging – accelerating net zero ambitions without compromising on an iconic design.
Worked with a leading global provider of clinical research services and a global life sciences consortium, unlocking cutting-edge data and digital opportunities to scale clinical trials at pace, getting therapies into patients’ hands faster.

Diversity of expertise unlocks opportunity

To deliver innovative and effective solutions to previously unsolvable problems, organisations need the right blend of experts in combination with emerging technologies. PA’s strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists seamlessly slot into client teams to surface better solutions in accelerated timescales. PA:

Transitioned the UK Ministry of Defence (MOD) from a long-standing Private Finance Initiative contract to a new model of infrastructure ownership and capability service delivery model. This involved leading a consortium of experts to enable the MOD greater flexibility to adapt to evolving defence challenges and capitalise on the latest innovations in space technology.
Worked at pace to enable OneSavings Bank to hit a series of compliance deadlines and shape the innovative customer-centric culture that the new UK’s Consumer Duty demands, drawing on the expertise of its financial services team, including former regulators and specialists in complex regulatory change.

PA’s Culture

PA’s people are its inspiration. PA’s multidisciplinary teams enable clients to solve the world’s most complex challenges, and the ingenuity of its teams is publicly recognised.

In 2024, PA won the Nuclear Decommissioning Authority Supply Chain Award for ‘Best Example of Applying Creative and Innovative Solutions’ – using AI technologies to help ensure the long-term safety of the UK’s nuclear energy infrastructure. PA’s work to empower consumers to become healthier in their own homes with a new-to-market connected rower was also recognised with an iF Design Award. And its Oakdoor team achieved Infosecurity Europe UK’s award for the Most Innovative Cyber SME of the Year.

Support for local communities

Over the past year, PA’s people contributed more than 21,000 volunteering hours to help address socio-economic inequality through activities including mentoring, workshops, high quality training, and work placements. The PA in the Community programme won the British Diversity 2024 Award for Social Mobility Initiative of the Year.

Strategic partnership with Jacobs

PA’s partnership with strategic investor Jacobs has enabled it to deliver even more client value in 2024 by combining PA’s innovation and transformation expertise with Jacobs’ skills in infrastructure and advanced manufacturing. Future-focused and relentlessly outcomes-driven, PA and Jacobs work across the whole project lifecycle, combining theory and practice to drive ground-breaking solutions that empower clients to tackle complex challenges, foster sustainable growth, and shape a smarter, more resilient future.