Surgical robotics industry parallel series: Learnings from automotive cost optimisation

Alistair and Barinder explore how early cost targeting in product development can drive smarter financial outcomes in medtech, drawing inspiration from the automotive sector’s supply chain strategies. They highlight how should-cost modelling empowers teams to make informed design choices, while lifecycle cost management ensures long-term value. As they examine the path from concept to market, they stress that overcoming regulatory hurdles is just as critical as engineering innovation, underscoring the need to balance cost efficiency with compliance from the outset.