Nordic AI archetypes
Personalising the path to AI success
AI technologies such as Copilot and ChatGPT are transforming industries, and Nordic leaders must decide whether to act now or risk falling behind. While many organisations are still cautious, employees are often ready to embrace AI.
To explore this dynamic, we surveyed 1,250 public and private sector employees across Denmark, Sweden, and Norway. Our research reveals there’s no universal roadmap to success – effective AI strategies depend on your organisation’s unique starting point.
In this report, we identify four AI archetypes, helping leaders assess their current position and chart a tailored path to unlocking the value of AI.
General task automation tools, including content generation and administrative support.
AI systems that retrieve and apply domain-specific knowledge to streamline information processes.
Advanced AI tools that predict and solve complex business challenges.
Fully autonomous AI systems that operate without human intervention, transforming industries like manufacturing and logistics.
Unlock AI value across your organisation
AI adoption in the Nordics is transforming industries, with leaders facing critical decisions: adopt AI now to enhance growth and efficiency or risk falling behind. As AI tools like Copilot and ChatGPT become ubiquitous, organisations must navigate a complex landscape of adoption stages to maximise value.
of organisations across the Nordics are using some form of AI. And 55 percent use generative AI more than multiple times weekly.
report time savings, ranging from around five to 25 percent.
To thrive in the AI-driven future, Nordic organisations must tailor their AI strategies to their current maturity and long-term ambitions. Moving beyond generic approaches, leaders should focus on the unique needs of each archetype to unlock the full potential of AI.
How we can help
As AI reshapes the way organisations operate, scaling its use effectively requires more than just technology - it demands the right frameworks, skills, and strategic alignment.
With 1,300 data and digital engineers delivering projects across five countries, we help Nordic organisations unlock the full potential of AI by:
- Building the frameworks you need to scale AI across the four archetypes – from Task Assistant to Autonomous Agent – ensuring your organisation can evolve with confidence.
- Assessing your current AI maturity and co-creating a roadmap tailored to your structure, people, and processes.
- Empowering your teams through co-developed training and best-practice adoption, so they can use AI tools effectively and responsibly.
- Ensuring compliance and security at every step, aligning with local data protection laws and global standards.
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Our multidisciplinary teams are hard-wired to help you innovate, transform, and thrive in the next era.