Next Made Real: Your intelligent enterprise

In today’s intelligent age, it’s no longer enough to tinker at the edges, to tick-box new technologies, or to mull over opportunities. The most successful organisations deal in new realities.

Next Made Real. It’s tomorrow’s possibilities, delivered today. Where intelligent enterprises – powered by data and AI – combine technologies with deep human insight to create radical new futures.

Now with a future of agentic AI, enterprises can move beyond automation to create AI agents that plan, execute, and optimise autonomously, augmenting the human workforce to create and protect value. Digital visions decoded into real human and business impact.

What will you make real? Drive growth by accelerating time-to-market; ensure the security and resilience of your organisation; improve its efficiency and effectiveness; or build new skills for the future. In our view, why choose? The new breed of intelligent enterprise can do them all. That’s Next Made Real.

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A leader’s guide to generative AI

A practical guide to generative AI that upskills leaders with tangible actions to drive value from their AI investments.

Become an intelligent enterprise

The intelligent enterprise is about impact, not inputs; opportunity, not complexity; and delivery, not theory. Our teams blend business and technical skills – strategists, technologists, innovators, people and change experts, and data scientists – to help organisations across industries seamlessly and elegantly morph ahead of changing needs.

It’s this intersection of humans and technology that drives competitive advantage and value. So, whether you’re looking at AI, machine learning, or building a radically different digital enterprise, we can deliver breakthrough change.

Next Made Real.

We help you become an intelligent enterprise through four dimensions:

Leadership and organisation
Ethics and trust
Data and insight
Transformation and delivery

Get in touch

My role is to guide clients through a transformative journey, from digital to intelligent enterprises. This involves leveraging AI not just as a tool for efficiency but as a means to create new value and safeguard existing products and services from disruptive competitive forces.”

Alwin Magimay Global Head of AI

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Responsible AI use is something I’m very passionate about, and I love the fact that we create and implement AI use cases from a responsible AI and digital trust point of view.”

Laura Hawkins AI, digital, and data

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The most data-driven, digitally mature organisations try new things. They’re willing to invest in new data solutions, and their curious attitude maximises return on investment by identifying opportunities and strengthening data strategies.”

Martin Walker Data management and financial services

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With new technologies such as AI and Quantum coming along, the ability to rapidly harness and use that capability safely and securely is becoming absolutely pivotal, because if you can’t do that, whether you’re a commercial organisation or government, you’re going to lose your edge.”

Cate Pye Cyber transformation

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Adopting AI successfully and responsibly requires a clear strategy and the right structures to move from proof of concept to scale.”

Anna Chapman Public sector

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Leadership and organisation

The AI debate can be unsettling, but tomorrow’s leaders shape enterprises, business models, and ecosystems where humans and machines work in harmony.

Report

Nordic AI archetypes

Our research explores how Nordic organisations are adopting AI to drive growth, efficiency, and competitive advantage.

Insight

The agentic AI advantage: Scaling isolated use cases to create the intelligent enterprise

Scale AI innovation with agentic AI to achieve outcome-driven business value.

Frazer Bennett at PA's 2025 summer event

Insight

Punctual planes, point-of-need vaccines, and finding inspiration in unexpected places

Our “Bringing ingenuity to life” event explored AI and themes of curiosity, collaboration, and creating value.

Insight

Be curious, be considered – AI commitments for 2025 from our Soirée

Key AI insights for 2025 we learned from our AI Soirée event include challenges, creativity, and upskilling to drive real enterprise value.

Ethics and trust

Intelligent enterprises must design and implement frameworks and strategies that ensure the ethical, transparent, accountable, and effective use of AI.

Spotlight

Data and insight

In a world of data abundance, the next leap comes from the ability to generate, and act on, insight – at the intersection of human skills and technological capabilities.

Client Story

Unilever

Using AI to empower people to supercharge innovation and drive growth

Product

Patient Catalyst

AI-enabled operational decision support for health systems.

Girl wearing headphones looking out the window on train

Client Story

Eurostar

Harnessing AI to reshape operations and enhance the passenger experience

AI generated image of customers paying for coffee in a shop with text "bank data leap" over top

Report

Using GenAI to multiply customer insights from transaction data

A banking leader's guide to supercharging analysis of transaction data through AI, providing actionable intelligence to drive strategic decisions.

Transformation and delivery

From strategy to delivery, intelligent enterprises successfully navigate from existing technologies to seamless, autonomous, decentralised approaches – to enhance human and machine performance.