Two floating books
Book

A leader’s guide to generative AI

Next Made Real

As intelligent enterprises evolve and mature, embracing generative AI to remain competitive will become imperative. Adopting this technology strategically will enable you to achieve unprecedented productivity, innovation, and growth.

Next Made Real: A leader’s guide to generative AI moves beyond the hype to pragmatism. It will empower you to become a frontrunner in harnessing generative AI to create and protect value for your organisation’s shareholders and stakeholders.

This book cuts through the AI hype. It shows how generative AI can actually drive innovation, with practical steps any leader can take.”
Chief EVP Strategy & Innovation/AI, Philips

A practical guide for today’s leaders

Next Made Real: A leader’s guide to generative AI is designed to synchronise your organisation’s generative AI initiatives and capabilities with its overarching commercial vision and goals.

A practical companion for AI changemakers, the book unravels generative AI fundamentals, maps out the strategic frameworks and capability dimensions, and navigates the limitations and risks – all anchored in our expertise of real-world deployment.

Generative AI is not just a trend; it’s a revolution. This book equips leaders with the knowledge to implement AI at scale, transforming ideas into groundbreaking innovations.”
Chief Commercial Officer, ABN AMRO Bank NV
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Wherever you are in your generative AI journey

The pace of innovation means organisations can struggle to identify where to start with generative AI and how to make the right investments. This book walks you through how to adapt and transform in a world where generative AI is becoming the new normal.

  1. Introduction
  2. Demystifying generative AI
  3. Creating new value in the intelligent enterprise
  4. A strategic framework for generative AI
  5. Explore, specify, and develop generative AI use cases
  6. Implementing a generative AI capability
  7. New skills and roles for the intelligent enterprise
  8. Embracing human centricity with generative AI
  9. Return on investment and total cost of ownership
  10. Key risks with generative AI
  11. Future trends and considerations
This book is a groundbreaking resource for anyone leading innovation in the business world. It expertly bridges the gap between cutting-edge AI technology and practical business applications, providing a clear path for driving transformative change.”
Chief Digital Officer, Parts Town
Two open books next to each other

About the authors

Alwin Magimay Global Head of AI
Hugo Raaijmakers PA innovation and platforms expert
Derreck Van Gelderen PA strategy, data, and AI expert

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Contact the team

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